Telekom Malaysia Berhad (TM) launched its travel portal HyppTrips during the third leg of NTV7’s ‘UrbanLive’ roadshow at Queensbay Mall, Penang today.

HyppTrips, the latest channel on travel on TM’s lifestyle portal BlueHyppo.com was the highlight of the event. It was introduced in support of Visit Malaysia Year 2007 and Malaysia’s 50th Merdeka celebrations. Penangites were given a glimpse of the comprehensive travel information site, which features exciting holiday destinations, photos, videos, reviews, online booking, news, tips and special offers on exciting holidays in locations in Malaysia.

The uniqueness of the site lies in its concept where its writers offer users first-hand experiences of what to expect at their favourite holiday destinations. Keeping in line with BlueHyppo being an interactive site, HyppTrips encourages its members to share their own holiday experiences with fellow travellers in its Forum by posting feedback, tips, pictures and videos of their holiday trips.

“We wanted to create a platform where users are able to interact and share information and ideas on how to make best use of their time at various holiday destinations. The creation of HyppTrips is also part of TM’s ongoing effort in enhancing the BlueHyppo.com portal, in order for it to remain the most compelling local web resource for everyone, be they Malaysians or non-Malaysians,” said Zainab Hashim, Vice-President, Integrated Marketing, Malaysia Business, Telekom Malaysia Berhad.

“BlueHyppo is also the default portal for TM’s over 3.2 million Internet access services customers. In addition to that, BlueHyppo has over one million registered members, which keeps increasing by the day; so there are about 3 million people we can reach. Since its inception in 2001, BlueHyppo.com has been receiving positive response from the public. The site has an average of 30 million hits each month and 3 million page views per month. All in all, we have had more than 2 billion hits since 2001; thus reaching the status as Malaysia’s premier lifestyle portal,” Zainab elaborated.

One of the interesting features of HyppTrips is its monthly contest, where users stand a chance to win fabulous getaway vacations. Users can also print pictures by using PhotoZone – the online digital photo printing zone with 4R prints costing only 38 sen.

In conjunction with the launch of HyppTrips, TM announced the ‘HyppTrips Fly the Fox’ contest in collaboration with the world-famous extreme rides specialist, A.J. Hackett, who currently has rides at KL Tower and Sunway Lagoon in Malaysia. To participate, log on to: hypptrips.bluehyppo.com; answer five simple questions and complete a slogan to win. Ten lucky contestants will win rides on the famous Flying Fox at Kuala Lumpur Tower. The contest is open to all BlueHyppo members. Non-members can easily sign-up for membership by registering at: www.bluehyppo.com.

Among the other activities lined up for the ‘UrbanLive’ event in Penang, held on June 30 and July 1, are BlueHyppo’s content showcase, celebrity meet-and-greet sessions, lucky draws for new Streamyx subscribers and various stage activities including cultural dance performances such as the Dayak, Buluh and Sumazau.

Other BlueHyppo offerings showcased include:
• HyppTimes - the latest localized news on events happenings in the Klang Valley and reviews from the arts, clubs, food, people, places and technology;
• GameZone - interactive online gaming channel where you access a huge array of online games from free ones to subscription based ones, gaming tips, the latest games reviews and the opportunity to play against some of the top gamers in the country;
• Music & Movies - Movie Portal with movie reviews and the latest trailers plus a Music Portal with over 130,000 songs for download, album reviews and music videos;
• B-Smart - Educational Zone consisting numerous online interactive educational modules with online tutorage to prepare students for those important exams;
• QUMP – digital interactive repository of Islamic multimedia content for Muslims to recite the Holy Qu’ran and practice their Islamic faith at the click of a button.
• e-browse - the leading online digital publication service. All major newspapers and many magazines delivered straight to your desktop. Flip, scan and even make digital clippings. Archives news for up to 7 days.
• PhotoZone – Print your digital photos for just 38sen for 4R-sized photos. Plus, develop sizes, 5R, 6R, 8R or 10R and get 1 free for each photo you print! Just become a member, upload your photos, place your order and PhotoZone will deliver right them to your doorstop for free (within Klang Valley).

Visitors to UrbanLive Penang were also given the opportunity to sign-up for the Streamyx Super Duper Deal,which is onlyavailable exclusively to UrbanLive visitors. Every 20th new subscriber also has a chance to take part in a lucky draw to win additional goodies like DVD players, mobile phones and digital cameras.

The ‘UrbanLive’ roadshow kicked off in April at The Curve, Petaling Jaya, where BlueHyppo celebrated its sixth anniversary celebrations. The second roadshow, which focused on the benefits of a digital lifestyle, was held in Ipoh.

TM will be participating at all upcoming ‘UrbanLive’ events nationwide at the following dates and locations:
• 14th & 15th July 2007 - Suria KLCC, Kuala Lumpur
• 18th & 19th August 2007 - Aeon Tebrau City, Johor Baru
• 8th & 9th September 2007 – Sunway Pyramid, Petaling Jaya
• 24th & 25th November 2007 - 1 Utama, Petaling Jaya

For more information TM Internet products and service, log on to www.tm.net.my

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